Most of us dedicate our professional lives to solving problems; big problems and the myriad of small ones between here and our audacious goals. Clients often ask me, “How can we engage our Gen X’ers/Millenials/Gen Z’ers?” or, “How can do we increase stakeholder engagement?” While each generation and group of stakeholders surely has its unique attributes, how to engage them is similar: ask them, involve them and bring them into the process of designing the work, the job, the vision, and the solution.