Communication

Fabric, Tariffs & Friction

Fabric, Tariffs & Friction

Like English textile merchants, pharmaceutical executives and elected officials, the path of self-interest can provide short-term success, but the externalities of this self-focused perspective is not a recipe for sustained success. To achieve long-term sustainable transactions, be it financial, legislative, relational, or other, they must be friction free, not friction full. The fewer barriers we have between points A and B and C, the more A-Z benefit.